Overwatch, developed by Blizzard Entertainment, is a prominent online multiplayer first-person shooter gaming franchise. Introduced in 2016, with a sequel launched in 2022, the games emphasize hero-based combat where two teams compete over diverse objectives. Rather than a traditional story mode, Blizzard utilized a transmedia storytelling strategy, releasing a variety of literary and animated media to share lore about the game's characters. The franchise has achieved significant critical and commercial success, amassing a loyal fan base and spawning a competitive esports scene that includes an annual Overwatch World Cup and a league.